Friday, November 5, 2010

Picking fonts - best practices

An inexact, subjective art form, to be sure, but here is a good article for picking fonts for your publication. Some page designers, including many at decent-sized newspapers (ahem, Telegram), give little thought to keeping their look modern, much less arranging the fonts in a way that is appealing.

It's not just picking one or two out of the font menu -- it involves contrast, weight and mood, just to mention a few traits. This article in Smashing Magazine does a great job of explaining what to look for.

Even if you're at a small newspaper, you can give your readers a modern-looking product. Check out this article for help with the fonts, an important part of the recipe for page design.

http://www.smashingmagazine.com/2010/11/04/best-practices-of-combining-typefaces

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